Global E-commerce platform
Building a headless commerce solution for a major Australian retailer.
Project Overview
We developed a next-generation e-commerce platform using a headless approach. By decoupling the frontend (Next.js) from the backend commerce engine, we achieved lightning-fast page loads and the flexibility to deliver content across web, mobile, and IoT devices seamlessly.
The Challenge
The retailer's existing platform was a traditional monolithic e-commerce system that couldn't keep pace with changing customer expectations. Page load times were slow, mobile experience was poor, and they couldn't quickly adapt their storefront for seasonal campaigns or new sales channels.
Our Solution
We implemented a headless commerce architecture separating the frontend from the backend. Using Next.js for the presentation layer, we created a blazingly fast, SEO-optimized experience while maintaining flexibility to integrate with their existing ERP and inventory systems. The solution included AI-powered search and personalized recommendations.
Key Features
Development Process
Requirements Gathering: Mapped customer journey and identified pain points
Platform Selection: Evaluated and selected headless commerce platform
Design System: Created comprehensive UI component library
API Integration: Built robust middleware connecting frontend to backend services
Performance Optimization: Implemented edge caching and image optimization
Testing & Launch: Conducted extensive A/B testing before gradual rollout
Technologies Used
Impact & Results
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Start Your Project"The new platform has revolutionized our online presence. Our customers love the speed, and we can now launch campaigns in hours instead of weeks."
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